The holiday season is now in full swing which means a busy time for businesses and customers alike! There are many things you can do to prepare but what should you focus on? We did some research, asked some of our own customers, and came up with this list.
Hire More Staff In a recent poll, two-thirds of Breadcrumb customers said the most important thing they do in preparation for the holidays is to hire more staff. Little surprise there given that this busy time of year means more customers and more time-off requests from employees. There are many people out there, including college students, who are looking for temporary employment while home for the holidays. Take advantage and staff up!
Seasonal Menu As the seasons change, so do the options for produce and ingredients. This is a great time to have some fun with your menu, surprise your regular customers and delight new guests with your grasp on the local food market. We’re not suggesting you pumpkin-pie everything but including fresh, winter ingredients such as squash and persimmon, can go a long way.
Giftcards With Gift Cards, you can help your customers while helping yourself out at the same time. You can receive cash now and expect business later during the slower season. Marketing for the holiday season provides an opportunity for your restaurant to establish itself well into the New Year. Breadcrumb can help you out, offering the ability to sell and redeem gift cards within the app. You’ll also find gift card transactions in your sales and product mix reports so you can track how they have ultimately helped your business.
Decorate Get in the spirit of the season by setting the mood for your staff and customers! No need to go overboard (highly recommended you don’t) but adding some seasonal flair can help your guests get into the spirit. Be sure to also communicate all of your holiday themes on your menus, website, social media and other marketing outlets.
Make Life Easy Most of all, make it an enjoyable experience for your guests during what can be a stressful time for all. They’ll appreciate the seamless service!
Don’t let all of these efforts go to waste! Track sales and other metrics such as social shares and time spent engaging with your campaigns and content. Go into 2015 with a boost to end-of-year sales and stronger relationships with new and current customers.